New year, new business!
If you have ever dreamt of starting your new business, 2023 could be your year. With the pandemic in the past and businesses booming, there are great ways to get your products and services seen online and achieve your business goals, so what’s the secret?
When conducting a search online, most users find themselves asking the trusted search engine that is Google, for the answers. Google is one of the most used search engines in the world, and this platform helps you to offer your services and products to a large portion of your target audience with the click of a button.
When a user searches a query online, the Google search engine must filter through the web to find the best result for the question. If you’re now wondering how you will be discovered amongst all your competitors, Google has ways to make it easier for your business to stand out and rank higher on a Google search. To find out what steps you can take to be discovered on Google, check out this blog.
Small business owners face several challenges daily, especially in today's changing digital economy. When you’re a small business, you might think it is hard to get noticed, however, with the right tools, you have what it takes to make an impact and be seen. Even small businesses can rank highly on Google with the right marketing strategies.
For a brand to reach potential customers across multiple marketing channels might seem like a lot of work, and the idea of having a marketing agency doing the work for you might automatically make you think of the word “expensive”.
But do not fear and think about the bigger picture.
The more your brand can be seen online, the more likely you are to increase sales.
Google has a massive reach, and that is because if people are looking for a solution, their first thought will now be, “let’s Google it”.
Now imagine a user searching for the very thing you offer, if your brand is visible on the first page of Google, the searcher is more likely to click on your website.
The more clicks you receive, the greater your chance to increase conversion.
The internet is a powerful platform, and if you're not leveraging today's trends and digital strategies, you're putting your business at a serious disadvantage.
Marketing objectives (or Key Performance Indicators "KPIs.") are highly important when it comes to harnessing the intent of your business goals. Awareness, consideration, purchase and loyalty are the four factors to consider when setting your marketing objectives, and Google is here to make those factors possible.
We measure marketing through four objectives:
Business objective: which focuses on increasing revenue, profit margin, or volume.
Marketing objectives: These support the business objective.
Media objectives: These are the goals for each media channel that is necessary for meeting your marketing objectives.
Campaign metrics: These are the individual metrics you use to measure the success of your media objectives to identify what to do next time.
Google offers tools such as Google Analytics, Google Ads, and more so your business can put your marketing objectives into action and see glowing results.
The more you use Google platforms, the more it will identify your business goals and objectives. This is because when Google Ads knows the actions you care about, it automatically recognises the most effective tools that lead to a conversion.
Google is a clever one!
This happens with rules-based attribution and data-driven attribution, which a marketing agency can assess for you to help you to understand what marketing strategies will work best for your goals based on your Google results.
“Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.” (Source: https://instapage.com/what-is-google-adwords)
You may be asking yourself what the benefits of Google ads are.
Well, here are just a few:
Flexible advertisement budgets
Targeted Advertising
Geographically Diverse Reach
Instant Results
Measurable your results
High ROI Potential
Google Ads gives you control over how much money you spend.
There's no minimum and you can choose how much you spend overtime per ad.
You only pay when someone clicks on your ad.
Boosting the amount of traffic to your website means more chance of getting a user to complete a sale.
Google Analytics provides a cross-channel view of your customer journey.
With this information, you will become more aware of how your audience navigates your website and what might draw those users to purchase a product.
The more information you obtain, the more you can create a user experience that suits your business goals. These results can also guide you in the areas of your campaigns biggest successes and the areas that you can improve next time.
Brand strength is the idea that a well-known brand name can generate more revenue from brand recognition. It’s hard to attract new customers if they are unaware of your brand in the first place.
For your business to grow, you need to make money today and for your business to continue to grow and be seen, you need to make money in the future. To do this, you need to start to balance short-term and long-term business goals and objectives. By using Google in the correct way, you can win over the largest search platform and encourage this search engine to find you and put you first in your customer’s searches.
At Sky Heart, we help small business owners and entrepreneurs build a strong online presence with a set of custom web solutions, including search engine optimization (SEO), social media management, and content marketing. We can help you stand out from the crowd and be noticed. Contact Sky Heart today and start your marketing journey on the road to achieving your business goals.